GEAR FEATURE: POC Cycling Helmets And Apparel

Here at McCoo’s, we look to offer the best gear for all your Whistler adventures. What makes it the best is extensive research into what is needed to perform and play at all levels. We look for gear that lasts, performs in all conditions and of course, is safe. With all things considered, POC cycling helmets and apparel fit what we look to offer to our customers.

POC is a Swedish company on a mission to produce helmets and apparel that save lives and can reduce the consequences of accidents for gravity sports athletes and cyclists. The company was founded in 2005 and initially, they broke into the ski racing market. POC’s new ideas and solutions to improve alpine safety, by reducing the force transmitted to the brain and body in case of a crash, gained a lot of attention. The need for such products quickly transferred into another industry: cycling. This led to the evolution and development of protection for different categories with each sport including freeskiing, snowboarding and mountain bike disciplines. Consequently, POC has become a highly desired brand by athletes and enthusiasts alike of both sports.

The concepts, technologies, and materials used and implemented by POC for the helmets and body armor are highly researched in the state of the art POC Lab. Throughout the research process and during testing, the equipment is scrutinized by POC’s scientific forum that consists of some of the world’s foremost sports medicine experts, brain scientists, and specialists in spinal cord injuries. As result, the products created by POC are scientifically proved to help reduce the severity of injuries in action sports.

In addition to protecting the user and decreasing the undesired results of crashing, POC has set themselves apart with their designs. Eye-catching colors and progressive structures have made their products distinguishable from competitors. What’s more, the aesthetics are an addition to a high-level of comfort. Vents and padding have been put in the perfect places so that users can focus on the task at hand and not their gear.

We hope you enjoyed this gear feature. As always, if you have more questions regarding the best gear for you and your sport, stop by McCoo’s. We’d be stoked to lend our expertise. Stay tuned for more gear features!