McCoo’s was center stage when in 1991, Whistler Resort became the first mountain resort outside of the USA to be named No. 1 by a major American ski magazine. Five years later, in 1996, it became the only resort in history to be simultaneously named No. 1 by Snow Country, SKI and Skiing Magazines (and went on to be named No. 1 by Skiing Magazine for 13 years in a row).
Throughout this time McCoo’s established it’s reputation and culture as a true locals shop with a focus on service, selection, and local relationships. The store also became known for helping innovate the market place with many upstart brands getting their first major exposure in McCoo’s.
Anticipating the four season growth McCoo’s Too was opened in 1995 in the heart of the village on the village stroll. This shop while still focusing on accessories took on more of clothing presence and partnered with a number of different companies with store-in-store and branded concepts over the years.