The ski bum is not dead! You’ve adapted to the modern ways and are currently still shredding the pow, maybe even getting in over 100 days on the hill this winter, in-between the multiple jobs of course. We’ve seen you and we’re paying homage to your awesome ways. Without you, mountain culture wouldn’t exist. It’s time to glorify your contributions and so, McCoo’s would like to present, “An ode to the ski bum.”
You’ll live anywhere
Whether it’s in a bus, with 5 to 20 friends or maybe some foreigners… it’s doesn’t matter as long as you have a roof over you head and place to store your most prized possession- your gear.
Your headwear is the most crucial part your getup
Toques, beanies, hats- You may have one or two and they magically go with every outfit. We love your dedication to the shred and your rational that showering isn’t necessary since you’re just going to be back on the hill again tomorrow.
You live in the moment
We love that you are present. Well, as present as you can be when you’re checking the forecast every few hours, trying to get the day off work and estimating how to navigate the lift lines to maximize your pow riding.
You can live off KD and Mr. Noodles
Fuel. That’s what food is and food groups are for sissys. You just need something to keep you going and make those endless laps possible.
You care about the mountains
Whatever happens, these mountains, they are your home. You respect them and all that they stand for. And that alpine code of conduct, you can recite it word for word. You recycle and avoid plastic. Whatever it takes to make sure winter is here to stay.
You’re local and local matters
You pride yourself on being a local and with that comes supporting local companies. The shared passion of the outdoors and Whistler itself binds you all together.
Which brings us to your priorities…
Shredding as often and as hard as possible is your number one priority. This is where McCoo’s comes in. With our outerwear, gear, and accessories, you can hit the slopes functionally and in style. We want you to be king of the mountain, know where the goods are on a powder day, hit Air Jordan and live to tell about it. So you keep doing you and we’ll be right here behind you, gearing you up for adventure.